Virtual Canvasing
What is it?
Virtual canvassing refers to the use of digital tools and technologies to engage with homeowners and potential clients without physically visiting their homes. Instead of traditional door-to-door canvassing, which involves sales representatives going from house to house, virtual canvassing leverages online platforms, video calls, and other digital communication methods to connect with homeowners.
targeting based on geofencing
informed direct mailing
strategic prospect gifting
why it's great
The advantages of virtual canvassing in the home improvement space include cost savings, increased efficiency, and the ability to reach a broader audience. It also aligns with the growing trend of utilizing technology to streamline processes and enhance customer experience in various industries, including the home improvement sector.